Digital, Social & Business Strategy
Hi, I’m Peter.
I help businesses and their owners to find their voice, connect with their audience and make great stuff happen.
I do this through compelling narratives and strategic marketing programs, tailored to those they serve.
Marketing has changed, and the world belongs to practitioners who understand this new paradigm, and engage their audience with empathy and humanness.
“In a crowded marketplace, fitting in is a failure.
Not standing out is the same as being invisible.”
For over 20 years, I’ve helped business owners to strategise their message, identify market niches, target the right channels, and craft collateral that’s on-point.
With a deep and practical understanding of the online and offline landscapes, few individuals are better equipped to cut through the crap, speak plainly, and deliver meaningful results for you and your team.
Because in the final analysis, the only outcome that matters is a win-win – for you and those you serve. Not platitudes. Not hyperbole. Results.
Advertising still plays a role, but content, value, stories and connection are the new currency, and social media, blogs and email now reign supreme.
Most businesses waste their time marketing to the masses. The smart ones attract a tribe of loyal followers, and those followers do the rest.
In a sense, marketing has come full circle, where generosity, bravery and real service are rewarded. Only now, thanks to the Internet and social media, the impact is amplified and the results accelerated.